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| outperforming
the market . slow global economic development .
strategic direction pays off . vital statistics
sending a strong signal . fujitsu personal
systems part of the family . consumer products
still no.1 in europe . small & medium
enterprises winning market share . large
enterprises investment driving growth . leveraging
innovation |
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Fujitsu Siemens Computers and the IT market
Outperforming the market
Despite an extremely tough year for the IT industry,
our revenue in fiscal 2002/2003 was almost the same
as the previous year, placing us ahead of most of
our competitors. We also achieved our goal of improving
operating profit before restructuring costs. Our
continuing progress and our gains in market share
are a positive signal to our partners, customers
and competitors.
Slow global economic development
The global economic downturn slowed IT spending
significantly in fiscal 2002/2003. Overall, the
European economy grew by only 1%1)
and Germany, which plays a major role in our current
business, was harder hit than other countries. Following
an extremely negative year in 2001, in which the
Western European market for PCs, servers and storage
finished up with a drop in growth of 8%2),
2002 concluded with a double-digit drop of 13%2).
Strategic direction pays off
A less than positive market situation did not induce
us to alter our strategic targets. We continued
to align the entire company in the strategic direction
of Mobility and Business Critical Computing and
to highlight our three customer segments, with particular
emphasis on the small and medium enterprise sector.
Achieving a better geographical balance was a key
goal, reducing Germanys share of our total
business and also strengthening global reach in
co-operation with our shareholders. We continued
to maintain our position at the forefront of the
market in emerging products like tablet PCs.
Vital statistics sending a strong signal
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Revenues for fiscal 2002/2003, at roughly
€ 5.34 billion, were only 1.8% down on
the previous year, meaning that our performance
was significantly better than the market in
general and better than most of our competitors. |
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Our operating profit before restructuring
costs of approximately € 70 million also
reflects a positive tendency and represents
an improvement of € 30 million year-on-year.
Despite restructuring costs of some €
55 million, profit before tax for the fiscal
year comes in at around € 8 million.
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Through optimization projects launched in
departments company-wide, we succeeded in
reducing operating expenses in the fiscal
year by 13%. |
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For the first time since the foundation
of the company in 1999, our net cash is positive
at € 313 million. This improvement has
been achieved by very close control of the
working capital. |
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Fujitsu Siemens Computers has managed to
gain market share in Western Europe, unlike
HP or IBM3).
We made gains in almost every product sector,
particularly mobiles. Fujitsu Siemens Computers
was the fastest growing notebook supplier
in Western Europe in 20024). |
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Growth was well ahead of the market in all
key regions. Compared to a market decrease
of 6%5) in
2002, France outperformed the market dramatically,
increasing by 37%. Our revenue in the UK and
Ireland was up 33% and in the Nordic Region,
up 19%5). International
and Eastern European regions also made significant
revenue gains. |
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1) Source: GDP real, Consensus Economics, 05/2003
2) Source: IDC Black Book 03/2003
3) Source: Total PC and server market, IDC (02/2003)
4) Source: IDC, EMEA PC Tracker (05/2003)
5) Source: growth rates EMEA PC and server market, IDC
(02/2003)
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