fundamental changes in the IT industry
. winning in a challenging market . progress from without
and within . award-winning supply operations . using
what we sell . intensifying communication with customers
and partners
A fundamental structural change in the IT industry has
made it plain that our industry is just as strongly influenced
by economic cycles as all other industries. In times where
growth has slowed and margins are continually being squeezed,
lasting success can only be achieved by adjusting to the
changes in overall conditions. The Executive Council has
therefore decided to implement a company-wide strategic
project that will gear us for these fundamental changes.
We have initiated projects to simplify structures and
processes in all departments, particularly in cross-functional
areas such as marketing, logistics and finance. Our aim
is to build a stable, long-term foundation for our business
and to secure competitiveness and profitability for Fujitsu
Siemens Computers even in a challenging market
situation. In fiscal 2002/2003, we succeeded in making
great strides in two important areas: supply chain management
and our own IT infrastructure.