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| At Fujitsu Siemens Computers, we view innovation as a long-term strategic commitment rather than a fashionable one-off event. Our aim is to support our ‘go for growth’ initiative by providing our customers with innovative products, solutions and services for integrated data center, office and mobile environments and by delivering consumer products that are easy and enjoyable to use. |
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| STRONGER INNOVATION FOCUS |
| During the year under review, we reinforced the role of innovation throughout the company. Not only did we strengthen our Corporate Technology team, we also stepped up our efforts to foster external technology cooperations and transfers. Our aim is to harness the creativity, passion and curiosity of all employees. To speed the success of our efforts in this area, our Innovation Office introduced a structured ‘Innovation Process’ designed to increase the innovation flow and manage our employees’ most promising ideas.
These ideas are inspired by our ‘Innovation Intents’ and fostered by cross-functional Innovation Coaches. We currently have five innovation intents addressing different customer needs. These intents identify the most important innovation goals overall and thus offer the highest potential for value-add. Employees are actively encouraged to formulate ideas offering unique selling propositions and clear benefits around these intents. |
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| REWARDING INNOVATION |
| Our Innovation Award supports our Innovation Process by rewarding employees who have produced outstanding innovations with real business impact. Last year’s prize went to the inventor of Auto Immune Systems (AIS), a solution that proactively prevents availability and security problems before they arise, rather than identifying them after they have happened. AIS has now been turned into reality and businesses are already benefiting from this new level of service.
Looking to the future, we plan to approach the market as a highly focused ‘pioneer’. This involves continuing to build on our ‘new to Fujitsu Siemens Computers’ innovative efforts by extending our existing portfolio to meet current customer needs. However, it also entails strengthening our core business with radical, timely ‘new to the world’ innovations that pre-empt evolving customer needs. To support our work in this area, we plan to incorporate customers and third parties increasingly into our innovation process. |
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